Brand franchise prototyping
نویسندگان
چکیده
منابع مشابه
Franchise unit success factors
The economic importance of franchising in service provision, job creation and self employment opportunities is widely reported. However the factors influencing franchise unit success has received little academic attention. This represents an important gap in the literature. Previous research has tended to focus upon system-level operations and recently upon the reasons for franchisor discontinu...
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is one of ten regional units mandated by Congress and established in Fall 1988 to support research, education, and training in surface transportation. The UC Center serves federal Region IX and is supported by matching grants from the U.S. Department of Transportation, the California Department of Transportation (Cattrans), and the University. Based on the Berkeley Campus, UCTC draws upon exist...
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This study provides evidence that franchise value improves insurers’ operating performance. Essentially coming from an insurer’s market power, franchise value includes the insurer’s brand royalty, business networking, and underwriting and claim specialty. High franchise value firms who could charge more, have lower operating costs, and have a larger client base are potentially more profitable. ...
متن کاملThe Case for Franchise Encroachment
As franchisors add same brand outlets to a geographical market, the resulting encroachment from multiple locations creates con ict via revenue cannibalization. We empirically explore the possibility that encroachment could, in fact, have the opposite e ect by increasing revenues as more same brand units are added. In particular, we propose that same brand units create a spillover e ect that can...
متن کاملBrand Engagement and Brand Loyalty
Marketers value and seek brand loyalty. Consequently, they have developed a variety of strategies to encourage both behavioral (repeat purchase) and attitudinal (emotional) loyalty among customers. A recent concept has emerged related to the latter goal: brand engagement. Although marketers give a variety of definitions for brand engagement, the essential concept is an emotional attachment to a...
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ژورنال
عنوان ژورنال: Journal of Digital Asset Management
سال: 2007
ISSN: 1743-6559
DOI: 10.1057/palgrave.dam.3650096